If you’re asking “what is brainstorming?” then you’re in for a real treat.  Brainstorming is brilliant!  It’s exciting, it’s challenging, it’s fun and it’s revealing.  Suddenly you start to see your situation differently as you make sense out of the situation that surrounds you.

Brainstorming can be a complete waste of time – that only happens when you don’t really know what you’re doing.  Read this article on how to brainstorm once you’re clear about what brainstorming is!

Brainstorming is about:

      • Understanding your problems.
      • Clarifying your thoughts.
      • Expanding your options.
      • Exploring alternative solutions.
      • Prioritizing your actions.
      • Making strategic decisions.
      • Forecasting a future that best suits you.

What is brainstorming?

Brainstorming is about bringing brains together to compound the results.  It has long been said that two brains are better than one when reaching the right decision.  We believe that ten brains are better than two and one hundred brains are better still.  The problem is that communication begins to break down unless we have a fixed framework within which to form our thoughts and participate constructively in the conversation.  This is what a good brainstorm provides.  It provides a platform from which a ideas, insight and further information can be presented without reservation and for unbiased inclusion in a creative conversation.

Brain “storming” as the word suggests, is a period of heightened activity that happens in your brain.  The Whether Forecast™ – the brainstorming technique used by the Global Brainstorm refers to all influences external to the brainstormer as being like the wind and this metaphor is particularly apt when describing brainstorming.

Imagine yourself and your energy as being like the wind.  On a day to day basis you go about your business a bit like a gentle breeze in your local community.  Every now and again and for any number of reasons; your anger, your passion, your lust for life takes over and your ‘wind’ gathers momentum and your actions are more indicative of a hurricane or tornado than a gentle breeze.  Just as in nature, heightened activity doesn’t last forever.  Whilst its present is can be wonderfully creative or destructive, depending on how you channel it.

Brainstorming is about creating a period of heightened, energetic thinking during which time you dedicate all of your energy, enthusiasm and concentration towards furthering your thoughts, increasing your understanding and generating new ideas.  Brainstorming can be done on your own or with a group of people.  Invariably its aim is to draw better conclusions that you would otherwise do without setting aside time to think about your situation.

Brainstorming is about working on rather than in the situation that surrounds you.  As opposed to getting caught up in the currents of every day action you effectively, mentally step outside of the situation so as to stop and see it slightly differently.  This alters your perspective and understanding.  Invariably it sheds new light on the situation and this stimulates alternative ideas.  In essence, by bringing the hearts and minds of other key stakeholders into a brainstorming environment in which you all consider how best to make progress you all benefit by the added understanding each other brings.

When brainstorms aren’t properly managed the conversation can quickly disintegrate into chaos.  Controlling egos seek to exert their influence over less confident group members and quickly the discussion can become biased or misguided.  Brainstorms can go round and round in circles without ever reaching a viable conclusion.  Quickly they become a confusing, frustrating and consuming waste of time.  In order to avoid this happening during a brainstorm that involves you, limit the time you spend brainstorming and adopt the use of a suitable tool or brainstorming technique such as the Whether Forecast™.

To follow our top tips on how best to brainstorm, please click the link.

How to brainstorm…(click to read the next article)